PHARMACEUTICAL MARKET RESEARCH & STRATEGY

Our highly competent and insightful pharmaceutical industry professionals can help you develop better drug development strategies by analyzing the past and modeling the future.

Market Entry Analysis
- Market sizing and assessment
- SWOT analysis of market entry strategies
- Assessing product demand
- Prioritizing opportunities through country-level analysis
- Infrastructure and know-how requirements e.g. supply chain, marketing, finance
- Regulatory and legal requirements
- Investment budgeting
- Timelines
Competitive Landscape
- Analyze your competitors’ objectives, strategies, assumptions, and capabilities
- Analyze the trends and activities of regulatory authorities
- Market response to new agents
- Reveal mistakes to be avoided
- Model the future by predicting the most likely competitor scenarios
- Identify response of regulatory authorities to outcome of new initiatives
- Identify and adapt to changing standards of care
Licensing Evaluation: Identify, validate, and advise on in-/out-licensing of opportunities to expand the growth potential and geographic presence

Pharmaceutical Forecasting
- Determine if a market warrants investment
- Evaluate product likelihood of success by analyzing the sales and epidemiology data
- Consider emerging economic and healthcare related issues by country
- Understand macro trends shaping the market
- Validate a company’s own forecast to establish annual targets
- Manage performance expectation
Pricing Analysis
- Determine catalog price and discounts for your product that maximize profits and support corporate objectives
- Ascertain optimal timing and magnitude for pricing across product line
- Understand key price drivers within and across countries
- Anticipate price and reimbursement impacts of regulatory changes
- Compare P&R and marketing risk and costs across countries
- Competitive analysis of pricing offered by the competitors